SEO stands for search engine optimization, which is the process of optimizing your website to get traffic from the search engine results. In order to do this, search engines will crawl, different websites to better understand the site. Search engine optimization (SEO) is the process of optimizing your online content so that a search engine will show it as a top result for searches. SEO optimisation refers to best practices that help your website rank higher in search engine results, thereby providing more traffic to your site and hopefully more business. Even a small amount of SEO knowledge can make a big difference.
How we SEO
This area is becoming quite complex and ever evolving. We use a plugin (program) called Rank Math. This video gives you an idea of how we do it. It is 35 minutes long and quite boring, even for nerd like me, so if you’re interested in how we do it have a skip through it or just watch the first minute
An important thing to consider when creating content for your site is SEO phrases and keywords. These are relevant phrases and words that a search engine user might type in when looking for a relevant product or service.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in search results.
You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content.
“SEO isn’t only about being found on search engines. It’s also about providing a great experience for users”
Great Content encourages people to link to your pages and shows Google your pages are interesting. This leads to search engine success because Google wants to show interesting pages in its search results
As a marketing strategy, SEO considers how search engines work, the algorithms that dictate search engine behaviour, what people search for i.e. the actual search terms and keywords typed into search engines. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP).
Google is responsible for the majority of the search engine traffic in the world. This may vary from one industry to another, but it’s likely that Google is the dominant player in the search results that your business would want to show up in and the SEO will help position your site and its content to rank in other search engines, as well.
When you type a search term into a search engine, it looks through all the pages in its (the search engines) library of indexed web pages and tries to return the most relevant results. To do this, it uses an “algorithm”, which is a set of instructions to try and rank (prioritise or give weight to) the most relevant pages to your search term. For example:
Search term: SEO
1. Only show those pages that have SEO somewhere in the text
2. Rank as more important (or give more weight to) those that also have it in their title
3. Also give more weight if …
Nobody knows exactly how these algorithms work, but Google do give clues (see Google’s “How Search algorithms work”)